I don't even remember what movie I went to see or how long ago it was, but what I do remember is this coca-cola commerical. Now that's what I call successful advertising! I saw this before I had any clue of what Wieden + Kennedy was, or what they did. Now after learning that they are one of the greatest advertising agencies in existence, it's easy to understand why. This commercial illustrates the creative process at it's finest. I love thinking about all the little details that went into this project, from its original storyboard to its final production. It has always inspired me to stretch my imagination far and wide because these are the kind of ideas that don't come from just anybody. They come from people who dedicate their lives to seeing the world in the most creative and imaginative ways possible. That's how great ideas are born.
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