3. 72andSunny Gives Us Clever & Catchy

I Love the Whole World is an advertising campaign launched by 72andSunny for the Discovery Channel in 2008 in promotion of their new tagline: "The World is Just... Awesome". Though technology and innovative ideas have certainly progressed within the past 4 years, there are 3 main reasons for why I believe this is a great example of successful advertising:

1. It's Creative.
2. It's Catchy.
3. It Gives Me Chills. 

It's a tune that almost everyone is familiar with, whether you sang it around the campfire or on a family road trip across the country. There's no denying its catchy! 72andSunny did an amazing job of creatively visualizing this catchy tune and providing the viewer with a  sort of "eye-opening" experience that certainly gave me the chills. It left me thinking about how enormous the world is and how vast the experiences are of the people who inhabit it. It addresses my curiosity about the world by providing me with the ultimate perspective. In this two minute advertisement, 72andSunny has inspired my creative drive for adventure and discovery.