"Un-zipping-believable"
"Zip it off the list"
"Zip out of the bored room"
"Zip off the Grid"
What audience couldn't they reach?! No wonder this newcomer is so successful. This company has clearly done their research. Their site is full of information on how taking part in the Zipcar endeavor would greatly benefit the environment and your wallet. Who wouldn't want convenience when it's spelled out that simply. They address three main target audiences on their site: Universities, Business, and everybody else. I think it's safe to say they've got their bases covered. It's true, zipcar is un-zipping-believable!
=v= The audience they can't reach lives outside the dense urban markets they target -- markets that have alternatives to using cars, as it turns out. Not so sure how that's good for the environment.
ReplyDeleteTheir previous "sometimes you just need a car" featured young urbanites doing things that do not, in fact, require use of a car. The newer "Don't Just Zipping Sit There" ad that I saw (on the side of a bus, no less) shows people dancing at a nightclub. I can only presume that none of them are drinking, right? Because then they should probably take the bus instead of driving, right?