Monday, May 7, 2012

10. Read Me

The more you read, the more you learn. The more you learn, the more you know. And while I've discovered that the advertising industry is primarily about who you know, what you know still matters. So while you're waiting for that one-in-a-million kind of connection to come along,  you might as well read what some of the top advertising minds consider to be their go-to books on creative inspiration. This list just goes to show that everyone is inspired by something. The best way to engage your imagination and creativity is to expose yourself to as many new things as possible: new books, new experiences, new people, new food, new art (the list goes on and on!).

What's the best book on creativity you've ever read
Wow, that's a tough one. But if I had to pick one, and only one, it would have to be "The Jolly Pocket Postman" by Janet & Allan Ahlberg. It was one of the first books I can remember reading before I was even old enough to color inside the lines. This book was so exciting to me because it opened up my mind to so many new possibilities. It was no longer about the traditional stories, it was all about this book with pockets and letters and new surprises on every page. This isn't the greatest book ever written and it certainly doesn't belong on the New York Times Bestseller list. But in my life, I consider it to be one of the most important things I've ever read, because of how it's shaped my imagination and creativity.


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