Some people consider a logo to be the most important component of brand strategy. I like to think of a logo as a first impression. If done well and creatively, it can attract people to look further into what a brand has to offer. Sometimes people base their entire purchasing decision on the better looking brand, rather than the better quality product. That's not to say that the logo is the only thing that matters, because it isnt. But if you have a good logo you can almost ensure a good first impression. A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers.
The best logos have three things in common:
1.) Visual Representation
2.) They're Memorable
3.) They're Unique
Its always an effective strategy to incorporate what your brand has to offer in the design of your logo.
I stumbled upon a blog with 100 creative designs and the stuff I found just blew me away. All of these examples were unlike any other logos I've seen before. They were completely unique, memorable, and masters of visual representation. Next time you see a new logo, ask yourself: What does this logo say about the brand it represents?
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