16. The New JetBlue

I recently read an article on Ad Age about how JetBlue has become one of the hottest brands in America. Marty St. George, Senior VP of marketing, considers JetBlue to a challenger brand, founded on differentiation. When you think JetBlue, you think XM radio, leather, five consecutive J.D. power awards, and the most legroom of any airline. When I think JetBlue, I think of my 8th grade trip to D.C, New York, and Philadelphia led by my history teacher. New York was the last stop of the trip and my mom and I stayed 4 nights longer than the rest of the group. Our flight home was my first JetBlue experience. What do I remember the most? REAL SNACKS and my own T.V. Six years later and I still remember that JetBlue was my favorite flying experience. It didn't even matter that it was a 5 hour flight. In fact, I wished it had been longer! Because of the experience they created, I will forever have a positive impression of the jetBlue brand.