24. Agency vs. Client

In the world of good branding, my destination is still uncertain. At this point its still not clear about whether I'll end up on the client side or on the agency side. No matter which side I'm on, there's one thing I'm sure of: I want to be a part of a great brand. Today, my example is JetBlue. I could dedicate my entire blog to JetBlue and still not cover all there is to say about this brand. In the comparison of agency to client, I'll be comparing to Mullen to JetBlue. First, check out this ad campaign Mullen created for JetBlue back in 2010:

After watching these videos and getting a better understanding of Mullen's branding process and strategy, I'm still torn in the decision between client and agency. What this campaign has done is made me fully appreciate the personality of JetBlue, which makes me want to be a part of that brand identity. But the campaign has also made me interested in the great work that Mullen was able to do because of the great client they had. If there's one thing I can take away from this, I think its that on either side of the equation, the most important thing is the brand itself. This is what brings client and agency together; And if you don't have a great brand, you won't produce great work. It's as simple as that.