This hilarious commercial isn't the only discovery I made while exploring Ad Age today! After watching this video I dug a little deeper to find out who it was made by and where the idea behind it was born. And then I discovered David. David made me think of something I've never really taken the time to think critically about before: the typical formula of agency names. David is unusual because, unlike many agencies, it's a first name. Traditionally there are many agencies that go by the last names of their founders. And the more I think about it, the more examples I come up with for these "last name" agencies. There's Goodby, Silverstein & Partners, there's Young & Rubicam, and there's Wieden & Kennedy. The list goes on and on but the point is that they all follow the same formula. David is different because David acknowledges the formula, but decides to put an end to it and start a new tradition. With the name of the agency alone, I already know David is different. David is a person; someone you can identify with. In fact, David is a person that most people already know by a slightly longer name: David Ogilvy. Most people are familiar with Ogilvy & Mather. And soon they'll be able to recognize the good work that's produced by a "first name" agency with a fresh new perspective.
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