Sunday, May 13, 2012

14. A Youthful Twist

Jonathan Mak, A 20 year old student from Hong Kong has produced some pretty impressive work as a young designer. Mr.Mak created a simply beautiful design of the Apple logo with Steve Jobs' silhouette making up the bite. He had know idea that his deign would go viral and end up in newspapers and websites everywhere. This design also caught the attention of Graham Fink, chief officer of Ogilvy & Mather China. Fink offered Mak an assignment that he had just presented to his creative team. The brief was: "Sharing a Coke". Mak reworked Coke's iconic white ribbon swirl to incorporate two hands coming together to share a bottle of coke. Mak is by no means a professional designer. But his work just goes to show that even in the midst of you studies, you can still make a difference if you're willing to put yourself out there and accept a challenge.

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