12. "Our Jar Of Almonds Is Pretty Creative"

The Background

I think it's always a good idea to do your research on the people who do great things, especially when its related to what you aspire to do. These are the people you should look up to and admire. They're stories and advice can be of great benefit to you as you dream of one day being in their shoes. As an aspiring creative, I'm constantly looking in to who's who in the world of advertising. I want to know who's responsible for the incredible ideas circulating throughout our culture. And when I find those people, i want to know what makes them tick. What makes them interesting? Who and what inspired them to see the world the way they do? Where do their ideas come from? If their life was a book, what would be on page 4,893? I think it's important to know as much as you can about where creativity and comes from and how it exists in so many different forms. I found a link on creativity-online titled Creative's You Should Know. This discovery inspired me to learn about as many creative people as I can, because there will never be such a thing as too much inspiration.

Today, i learned about Graham Douglas, a copywriter for Droga5 in New York. I learned that creatives don't always provide normal responses to normal questions. When Asked what his biggest creative inspiration was, Graham responded with "Our jar of almonds is creative". To most people, showers are the best was to get clean and feel refreshed. For Graham, they serve as way for him to recharge his creativity.

My AHA Moment

I 100% agree with Graham when he says that everything is a potential creative influence. Regardless of the cliche factor, its the truth. If theres one thing I can conclude from researching creatives, its that no two sources of creative inspiration are the same. Everyone is unique and creative in their own way, and therefore so are the things that influence and inspire them. It makes perfect sense.

The Take-Away

"Trust your gut". Don't second guess yourself. Be true to who you are. There's plenty of ways to say, but  it all generally means the same thing. The important thing is that you actually do it.