9. Recreating the Experience

In a 15 second TV commercial, Ogilvy Mumbai discovered how to recreate the sensational experience of eating Sour Mentos Marbles. They found that the feeling you get from eating sour mentos is very similar to the experience of hearing nails on a chalkboard. Ogilvy used this unique similarity to creatively capture the essence of the product in a 15 second commercial that is sure to get a reaction. This is just another great example of how good advertising involves thinking outside of the box.