I thought I'd do a little research on the advertising behind Burt's Bees. For every lip balm purchase I've made in the past couple of years, Burt's bees has been my product of choice. This isn't because of any advertisements I've seen, because now that I think of it, I've never actually seen an Ad campaign for Burt's Bees. I think my decision is based entirely on the way they present themselves as a brand. Among all the other lip balms on the shelf, Burt's Bees stands out as a product that is natural and authentic. I did a little research on the agency that works on Burt's Bees' branding and discovered Baldwin&, a small agency that also places importance on brand authenticity.
Check out the video Baldwin& produced to promote the authenticity of their client:
An All-Natural Animated Short Made of Tinted Lip Balm
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